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Oscar Schmidt Inc.
The Oscar Schmidt Company (also selling under the names "Oscar Schmidt Lap-Harp and Zither Company," "Oscar Schmidt Musical House," and "Oscar Schmidt International") designed and manufactured numerous models of parlour instruments including lap harps, autoharps, germania harps, chord zithers, regent zithers, and ukelins. The company, now owned by U.S. Music Corporation, continues to manufacture autoharps, ukuleles, guitars, banjos and mandolins.
== History ==
Founded by Oscar and Otto Schmidt in Jersey City, New Jersey in 1871, the company applied for dozens of patents in musical instruments and related equipment. The Oscar Schmidt Company was formally incorporated in 1911 and at the company's peak in the early 1920s, with the company operating manufacturing facilities in five cities.
The instruments were primarily sold door-to-door by travelling musical salesmen from the early 1880s until 1965. The company often employed current events as a marketing strategy. Each year, the company would offer new "special editions" of its products linked to newsworthy events likely to appeal to the sympathy of customers the door to door salesforce would encounter. These special editions would include a small dedication commemorating the event and sheet music also written to commemorate the event. The company's salesmen kept detailed records of the buying habits of customers, and the selection of special editions was made annually with the intent to sell additional instruments to existing customers.
The company's instruments were intended to be relatively easy to play for amateurs. Oscar Schmidt designed small, portable, durable instruments intended to be easy to learn, and useful for family entertainment in the decades between the Civil War and the emergence of radio and later television.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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